Short answer: Yes!
A website can do a lot for you as a writer even if you’re not selling your books directly from it. It’s a place that holds everything together and allows readers to not only find out more about your books, but also about you.
And best of all — you can design it anyway you like! Just make sure it’s a reflection on both you and the books.
You’re not just selling a story.
You’re selling a brand.
A website sets the tone of your brand.
You are the brand. If you’re not online, how is anyone going to find you? These days, people don’t just want to know about the book, but also about the person behind it. They’re looking for a connection.
The best time to get yourself a website is right now — no matter where in the publishing journey you are. Don’t think of your website as static. Think of it as ever-changing and ever-evolving. It will change just as your own author journey changes.
A website will open doors for you.
By showcasing your work on your own website you’re offering up a point of contact between yourself and future collaborators. This might be in the form of an agent or publisher, or readers who like what you’re about. You can also use your blog to showcase your writing style, even if you haven’t published your first book yet. Or, if you have, you can use it to promote your books by offering behind-the-scenes information that readers will love.
A website can be used as a marketing tool.
One of the best marketing tools is still a good ol’ fashioned email list. People who subscribe to your list are doing so because they like you, and they want to hear more from you. A website is a great place for people to sign up, and the more people you have, the further you can market yourself. An email list is easy to set up and often comes in built with your website plan. Or you can use a place like Mailchimp, which is very user friendly.
Takeaway: Your website doesn’t have to be fancy. It doesn’t have to cost you a lot of money. It doesn’t have to take up all your time. It does, however, have to look good, compliment your brand, and provide accessible links for people to buy your books and follow your journey. If you're not sure how to do it yourself and need some help, simply take a look at Fiverr. You can find lots of people who can help you set something up.
As an author in this digital world, the more of an online presence you have, the better.
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