- Christine Bernard
Avoid These 5 Blogging Mistakes
Do you want to get more traffic to your website? Avoide these five blogging mistakes.
1. You Don’t Know Your Audience
This is not just about knowing who your audience is, but also about having a better understanding of your own blog.
If your blog is about dogs, keep everything dog-related. Even if you’re writing about something else, make sure it all relates back to your business model. Let’s say you’re trying to sell accessories for dogs — well, your blog doesn’t just have to be about the products you’re selling. Think of your audience! Your blog can be related to anything about dogs — how to care for them, wash them, choose the best breed, best dogs for kids, etc.
Keep it relevant and interesting. If you do, they’ll keep coming back.
2. You Are Too Worried About Word Count
There is no right or wrong length when it comes to blogging. What matters most is the content you’re putting out. Some articles require more length, others don’t.
Don’t fill your article with extra words just to add to your word count. In fact, if you can get your point across in fewer words, even better.
Don’t bore the reader. Inspire them.
3. You’re All Facts And No Fun
Sure, some blogs are built entirely on facts, and require a level of professionalism that’s above the others. However, even then, showing personality within your blog is important.
At the end of the day, we’re all human. And connection only happens when we meet at that human level.
You can still write about finance to a professional degree while still allowing your personality to shine through.
4. Your Blogs Are Too Complex
A story doesn’t have to be complex to be sophisticated. In fact, some of the best bloggers understand how to take a complex subject and turn it into a straightforward, easy to read, but knowledgeable blog post.
Don’t try to impress people with big words and fancy terminology.
Keep it simple. Keep it relevant.
5. You Don’t Include A Call To Action
Do you want someone to read your blog and then simply close it down? Of course not. You want to inspire some sort of action from them.
Ask yourself this question: What is that you want from your readers?
When you end your blog, always end it with a call to action. You can ask your readers to follow you, ask them to comment with their own experiences, invite them to shop your store, or buy your course/product. Or maybe you just want them to share your work with others.
There is a reason you want people reading your work, so make sure you include that reason at the end. Be creative about it, and don’t be pushy.
Thanks for reading everyone.
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