Why Storytelling For Business Is So Important

Storytelling in marketing is the key to standing out. We live in a world overflowing with content. If we're not scrolling, we're swiping, or saving, or clicking, or sharing. Mostly, we're doing everything other than retaining. We forget the content as quickly as we read it. There is more information at our fingertips than ever before — and yet, the things that shape us, shift us, move us, and stay with us are still the same: Stories.

You need to use storytelling to grow your business.

Why does storytelling matter for your website?

Stories are how humans have made sense of the world since the beginning of time. Long before marketing frameworks and social media algorithms, we learned through stories passed down through generations, shared with wide-eyed wonder. And despite all the technology, noise, and speed of the modern world, nothing has replaced them. Because nothing can. There is power in storytelling.

Stories create connection

You don’t remember the details. You remember the feeling it evoked.

Brands don’t build loyalty through features and benefits — people connect with meaning, values, and emotion. A story makes us feel seen, heard, and understood. It gives us something to hold on to.

And in a world that can feel overwhelming and disconnected, that matters more than ever. You can create a connection with your audience through storytelling that will make your brand far more relatable to the right consumers.

Stories make information unforgettable

Facts tell. Stories anchor.

It’s why we remember fairy tales decades later but can’t recall the bullet points from last week’s presentation.

A story is there to paint a picture that helps people remember the brand. When we engage imagination, emotion, and curiosity, the brain listens. And it remembers. If you want people to remember your brand despite the millions they're exposed to each day, you need to tell your story.

Stories inspire action

When you hear a statistic, you nod. When you hear someone’s journey, you move.

You invest. You change something. You take action.

This is why I tell stories

As a writer, I don’t just shape sentences — I chase meaning. I don't want just want to hear about how much money you made in the last quarter. I want to hear why you started the business, why you pushed through obstacles, and what makes you unique.

At the end of the day, we don’t need more noise. We need more truth. And storytelling in business can do that.

Let me help you tell your brand story

Not great with words? That's okay. You don't have to be. You have a business to run after all. But I would love to share your story with the world. Contact me today and let's discuss how we can add some storytelling into your website and business strategy.