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Why Storytelling For Business Is So Important
Storytelling in marketing is the key to standing out. We live in a world overflowing with content. If we're not scrolling, we're swiping, or saving, or clicking, or sharing. Mostly, we're doing everything other than retaining. We forget the content as quickly as we read it. There is more information at our fingertips than ever before — and yet, the things that shape us, shift us, move us, and stay with us are still the same: Stories. You need to use storytelling to grow your
Christine Bernard
Nov 52 min read
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Copywriting Trends Every Brisbane Business Should Know
If you’re a business owner in Brisbane, you’re probably wondering how to make your website, social media, and marketing materials stand out. Good news: the secret isn’t just in what you sell - it’s in how you say it. You might have the best product on the market, but if you’re not reaching the right people, nobody but you will ever know that. Copywriting trends are always changing, so it’s important that you are constantly evolving your website copy to match these trends and
Christine Bernard
Oct 282 min read
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10 Of The Most Heartbreaking Book Quotes Ever
Have you ever cried while reading a book? I have, many times. There’s just something about a gut-wrenching book that stays with you...
Christine Bernard
May 19, 20232 min read
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Avoid These 5 Blogging Mistakes
Do you want to get more traffic to your website? Avoide these five blogging mistakes. 1. You Don’t Know Your Audience This is not just...
Christine Bernard
Apr 21, 20232 min read
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10 Funny Words To Add To Your Vocabulary
The funniest words to say out loud, and what they mean. I love words. They have the power to make you smile, laugh, cry, and think. And...
Christine Bernard
Apr 14, 20232 min read
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How to Create a Freelance Writer Portfolio with No Experience
It can be done! This is a dilemma all new writers face. You need a writing portfolio in order to get a job, but in order to create one,...
Christine Bernard
Apr 11, 20232 min read
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Small Business Owners — What’s Your Thing?
Does your website reflect your niche? Are you a small business owner? If so, what’s your thing? We all have one. Maybe you’re a dog...
Christine Bernard
Feb 22, 20232 min read
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How Good Are You At Trivia?
The etymology of the word trivia Do you consider yourself to be a trivia king / queen? Are you someone who collects facts in the way...
Christine Bernard
Feb 21, 20232 min read
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Avocados Do Look Like Testicles
The etymology of the word avocado First off, I want to say sorry. You might never look at avocados the same way. I know I won’t. I wrote...
Christine Bernard
Feb 9, 20231 min read
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We’re All A Little Bonkers In Here
The etymology of the word bonkers I wrote an article on the etymology of the word Tomfoolery. I love that word and wanted to know a...
Christine Bernard
Feb 9, 20231 min read
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Tomfoolery — Just Who Was Tom?
A little bit of etymology on my favourite word Do you have a favourite word? I’ve always loved TOMFOOLERY. For its meaning. For the way...
Christine Bernard
Feb 9, 20231 min read
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3 Reasons Authors Need A Copywriter
Just because you know how to write a book, doesn’t mean you know how to sell it. What’s an author good at? Writing books, of course. But...
Christine Bernard
Feb 7, 20233 min read
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The Right Way To Set Goals
Don’t just set goals. Achieve them January starts the same for most. There’s a feeling that ‘this year things are going to be different’....
Christine Bernard
Feb 1, 20232 min read
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How To Go From Writer to Author
There’s nothing better than the feeling of holding your own book in your hands I heard recently that a poll was done asking writers what...
Christine Bernard
Feb 1, 20232 min read
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