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  • Christine Bernard

Small Business Owners — What’s Your Thing?

Does your website reflect your niche?

Are you a small business owner? If so, what’s your thing?

We all have one.

Maybe you’re a dog walker who also sells dog merchandise. Perhaps you’re a wedding photographer or dressmaker or a cake maker.

We all have a thing. Sometimes that thing is broad, but even then we usually have a little something that helps us stand out from the crowd.

So, look at your business, and ask yourself — what’s your thing?

What makes you different?

Four things to do to help clarify your niche:

Simplify your website so that it’s immediately obvious what you do. It’s okay to do a lot of things, but what’s your main thing?

Look at your SEO (or get someone else to do it if you’re not sure how). What keywords reflect your business and are they used throughout your site and on the backend of your website? In other words, if you’re a wedding dress maker who focuses on vintages dresses, would they find you if they typed ‘vintage wedding dress maker’ into Google?

Create some blogs. Every website should have a blog. It’s a great way to drive traffic to your website and to get people to stay on the site longer than they usually would. And through clever use of links, you can also direct them to your products or services without being too salesy.

Mix with the right people. Let’s go back to our vintage wedding dress maker. To gain traction, they shouldn’t just have a website. They should also interact with the right people. Find Facebook groups to interact in, write articles for wedding magazines, get involved with wedding photographers, and anyone else in the industry. The more people who know about your thing the more you’ll be known for it.

So, what’s your thing? And does your website reflect it?

Sometimes all it takes is a few small changes to make the biggest difference.

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